Ito The Start


Ito was started a little over a year ago to express my visions of art through fashion. My influence has always been the Japanese concept of “Shibui”. Wikipedia defines Shibui as follows:

Shibui (渋い) (adjective), shibumi (渋み) (noun), or shibusa (渋さ) (noun) are Japanese words which refer to a particular aesthetic of simple, subtle, and unobtrusive beauty.[1] Like other Japanese aesthetics terms, such as iki and wabi-sabi, shibui can apply to a wide variety of subjects, not just art or fashion.[2]

Shibusa is an enriched, subdued appearance or experience of intrinsically fine quality with economy of form, line, and effort, producing a timeless tranquility. Shibusa includes the following essential qualities:

  • Shibui objects appear to be simple overall but they include subtle details, such as textures, that balance simplicity with complexity.

  • This balance of simplicity and complexity ensures that one does not tire of a shibui object but constantly finds new meanings and enriched beauty that cause its aesthetic value to grow over the years.[3]

  • Shibusa walks a fine line between contrasting aesthetic concepts such as elegant and rough or spontaneous and restrained.[4]

The colors of shibusa are "muddy" colors.[2] For example, in interior decorating and painting, gray is added to primary colors to create a silvery effect that ties the different colors together into a coordinated scheme. Depending upon how much gray is added, shibui colors range from pastels to dark. Occasionally, a patch of brighter color is added as a highlight.

I always wanted to be a more traditional artist who expressed there visions by painting or sculpting, but as much as I tried I am unfortunately not gifted to paint, draw or sculpt. However I have always been able to conceptualize my visions in 3 dimensional forms and can picture in my minds eye how it should be constructed.

I am starting this blog as I am always asked about what is my process, also my personal thoughts about fashion. I would love to teach fashion to others as an art, to become artist. To be as creative and imaginative as they can. Be the 2% who chose to do fashion as an art form. Like Yohji Yamamoto, Rei Kawakubo (Comme Des Garcon) and Issye Miyaki to name a few of my personal heros.

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