
Jerry Jacob
- Mar 16, 2019
The Fashionable OG
I’ve been down here in Los Angeles CA for almost 2 weeks now, and am loving it. I’ve met some of the most artistic and interesting people. I met a real OG (Original Gangster), who has long since retired and evolved from that lifestyle. I’ll leave him unnamed to respect his privacy. He came into the shop around 4pm the other day and visited with us until 9:30pm (we close at 7pm). He was completely enamored with the Ito designs, enough so that he brought his media person bac
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Jerry Jacob
- Mar 14, 2019
The Process
The Process: I have a very strange and abnormal sleeping pattern. I really don’t sleep very much, maybe 3-4 hours. I can’t seem to quiet my mind as I am always thinking of designs, drawing inspiration from the shape a crumpled piece of paper, of the curve of a bottle. The first thing that comes in my minds eye is a vague form or shape of a garment, then as I focus on it more, I see the lines of the silhouette, then I go to the details and then how each piece is detailed and
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Jerry Jacob
- Mar 5, 2019
Ito The Start
Ito was started a little over a year ago to express my visions of art through fashion. My influence has always been the Japanese concept of “Shibui”. Wikipedia defines Shibui as follows: Shibui (渋い) (adjective), shibumi (渋み) (noun), or shibusa (渋さ) (noun) are Japanese words which refer to a particular aesthetic of simple, subtle, and unobtrusive beauty.[1] Like other Japanese aesthetics terms, such as iki and wabi-sabi, shibui can apply to a wide variety of subjects, not jus
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